Selected Work — Service Design & Product Strategy
Turning complex problems into products, services and strategies that move organisations forward.
High Tech CQN Process Innovation
Optimizing the Customer Quality Notifications process by automating and simplifying the intake process, smart triage into the Issue Resolution Process.
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Premium Category Layer, Super App
A self-initiated premium category for Grab, one of Asia's biggest super apps, defining the value proposition, commercial model and adjacent zero-to-one product move.
Coming soon
Legislation Management Innovation
I led the innovation engagement for a governmental body leading to a RFP win for ServiceNow.
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Global Launch Strategy, AI Email Client
Developed a global market-entry strategy for an AI-native email product across 100 markets. Prioritised launch markets based on market potential, competitive advantage, regulatory friction and execution feasibility.
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