Strategy, leadership and the initiative to build.

Hi, I am Jenny.

I lead product strategy, experience design and innovation. I have led multidisciplinary enterprise engagements and built independent products to explore ideas hands-on. For more than 15 years, I’ve helped organisations turn complex customer and business challenges into clear product direction, new propositions and tangible outcomes. My work has included ServiceNow, Nike, BMW, ASML, Aviva, DHL and the European Commission.

My focus is connecting customer understanding, business priorities and a product direction teams can test and develop. Alongside my corporate work, I build products, ventures and communities. I co-founded Product Pulse, an online product community with monthly events.I created KnowTheAct, a plain-English EU AI Act guide for consumers, and developed the AI Amplifier Framework to help product teams connect strategy, building and validation. I also served as the Founding President of Amstelveen Toastmasters.