I’m at my best in early, ambiguous stages: identifying the real opportunity, aligning people around a direction and moving quickly from strategy into prototypes, experiments and execution.

Alongside my corporate work, I build products, ventures and communities. I co-founded SkyCircle, an AI strategy and compliance advisory, and Product Pulse, an online product community with monthly events. I created KnowTheAct, a plain-English EU AI Act guide for consumers, and developed the AI Amplifier Framework to help product teams connect strategy, building and validation. I also served as the Founding President of Amstelveen Toastmasters.

My independent product work includes AI-enabled consumer concepts developed in Shanghai and Singapore, where I explored how emerging technology can reduce friction, personalise experiences and create new value within super-app ecosystems.

Fascinated by the growth motion of super apps, I self-initiated a premium category for Grab, one of Asia's biggest super apps, called GrabSelect. I defined the value proposition, grounded commercial model (subscription + behaviour lift), and leverage of existing intelligence and priority-delivery infrastructure — an adjacent zero-to-one product move with minimal technical rebuild. See the business strategy here.

Dutch-born Chinese and fluent in English, Dutch and Cantonese, I work naturally across European and Asian contexts.

I’m particularly interested in AI-native products, fintech and zero-to-one opportunities where strategic clarity needs to move quickly into something useful, understandable and real.

Let’s build what’s next.