Fractional Product Strategy

Embed me in your team for fractional support.

Work alongside your team

Embedded Product Lead

I lead the agreed discovery and product-direction work, contribute hands-on design and prototyping, and keep priorities, decisions and dependencies visible.

Discuss your team's needs >

A bounded challenge

Focused engagement

A product review, discovery engagement or proposition-and-prototype project scoped around the decision your team needs to make.

Discuss a project >

Deliverables & output

Stakeholder workshops & facilitation
Shared problem definition, documented decisions, priorities and responsibilities.
Customer journey mapping
Current- and future-state maps showing needs, friction, dependencies and improvement opportunities.
AI opportunity mapping
Prioritised use-case hypotheses, expected value, data needs, risks and validation requirements.
Product concept & direction
A defined audience, value proposition and core experience, with initial scope and trade-offs.
Interactive prototype
A core experience to explore and test, with functional and simulated behaviour distinguished.
Product roadmap
Priorities, sequencing, dependencies and learning milestones, linked to success criteria and ownership.
Discuss working together >

How we work together

  1. 1 / Frame and agree

    Establish the problem, constraints, evidence and decision. Agree responsibilities, outputs and how completion will be assessed.

  2. 2 / Organise discovery

    Plan stakeholder sessions and research. Map the customer or operational journey and confirm access, dependencies and review points.

  3. 3 / Shape and make

    Synthesise insight, recommend a product direction and design or prototype the core experience. Make assumptions and trade-offs explicit.

  4. 4 / Review and prioritise

    Use feedback and available evidence to refine the direction. Build a prioritised roadmap with dependencies and validation milestones.

  5. 5 / Deliver and hand over

    Review agreed outputs, document decisions and learning, and provide a clear recommendation and handoff for the next phase.

AI where it improves the experience or workflow

Define the proposed application and behaviour, make the experience testable, and clarify what technical feasibility and evaluation work remains.

Operating model

I lead the agreed engagement, working with your product, engineering, data and risk specialists. Architecture, production releases and regulatory approval are assigned explicitly. A prototype is not a production commitment.

Discuss the remit