Jenny.Kan

High Tech CQN Process Innovation

ASML quality case dashboard shown on a MacBook Pro
Title
High Tech CQN Process Innovation
Category
Strategic Service Design
Year
2025
Focus
Platform Innovation, Workflow Automation, Smart Playbook
Role
Innovation / Design Strategist at ServiceNow

ASML – Optimizing the CQN (Customer Quality Notifications) process by automating and simplifying the intake process, smart triage into the Issue Resolution Process.

The Design Challenge from ASML: How might we design a unified corrective action system that streamlines processes, automates workflows, and proactively drives issue resolution and prevention?

As part of the The Workflow Design Studio, our team was brought in to bring clarity into the end-to-end flow of the CQN (Customer Quality Notifcations) process, and to co-create a future state vision with the customer, leveraging the ServiceNow platform and its capabilities. As Engagement Lead and Design Strategist, I spearheaded the process, project planning, stakeholder management and led the innovation process. The improved CQN intake process transformed from a fragmented & manual intake process into a streamlined intake, improved problem definition and team formation, lowered the barriers for an effective RCA, all through leveraging one single centralised platform.

ServiceNow CQN workspace dashboard showing cases overview
01THE INTAKE

Centralised start of the CQN process

Previously, the CQN process encompassed a lot of manual input and tedious repetition. By leveraging ServiceNow, manual input is reduced and the ServiceNow workspace becomes the centralised case hub for the case.

ServiceNow CQN intake form showing initial case creation with playbook and attachments
02STREAMLINED PROBLEM DEFINITION & TEAMFORMATION

A unified platform with One View

A unified platform with One View providing clear visibility into employees involved in Root Cause Analysis, enabling easy tracking of actions taken, adherence to SLAs, comprehensive management of outstanding tasks, and ensuring individual accountability.

ServiceNow CQN Complaint Playbook showing the Initial CQN Intake form
0303 — SMART PLAYBOOKS TO GUIDE THE PROCESS

Smart Process Playbooks

Playbooks enable team members to comprehend the workflow in a simplified, task-oriented view, which reduces the time to get up-to-speed on a case and guides team members to the next steps to take towards case resolution.

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