Jenny Kan — Service Design & Product Strategy: From Frictionto Delight.
I help organisations turn complex customer and business challenges into clear product direction, new propositions and tangible outcomes. My work has included ServiceNow, Nike, BMW, ASML, Aviva, DHL and the European Commission.
I’m at my best in early, ambiguous stages: identifying the real opportunity, aligning people around a direction and moving quickly from strategy into prototypes, experiments and execution.

Latest projects.
Each engagement starts with a question, not a feature list. A few teasers below — the full write-ups live on the work page.
See the portfolioHigh Tech CQN Process Innovation
Optimizing the Customer Quality Notifications process by automating and simplifying the intake process, smart triage into the Issue Resolution Process.
View workPremium Category Layer, Super App
A self-initiated premium category for Grab, one of Asia's biggest super apps, defining the value proposition, commercial model and adjacent zero-to-one product move.
View workLegislation Management Innovation
I led the innovation engagement for a governmental body leading to a RFP win for ServiceNow.
View workDiscovery.
UX Audit.
Design & Strategy.
Prototype.
Execute.
Product Audit
A focused product audit that identifies your biggest AI and UX opportunities.
Foundation Sprint
This 2 day sprint fortifies your product's value proposition.
Design Sprint
It's not about how fast you can build, but what you build.
GTM Strategy
Launch your product with the right messaging and actions.
"Jenny's strength in strategic planning and vision development was a game-changer for our team."
Curious how we
can work together?
Do you have a product proposition you would like to elevate? Let's chat.
Or you can email to: jenny [at] jennykan.com
I'd love to hear from you. And think along.