AI Product Strategy& Strategic Design
Strategic Design & Innovation Strategist (Product Strategy) for enterprise teams. 15+ years leading innovation and product engagements for ServiceNow, Nike, BMW, ASML, Aviva, DHL and the European Commission.
I help teams turn complex customer and operational problems into clear product opportunities - aligning stakeholders, validating the proposition and moving from strategy into prototypes, delivery decisions and measurable iteration.
I do that through design thinking methodologies, AI Opportunity Mapping, Design & AI-Assisted Prototyping and an actionable GTM strategy.
I am open to senior product, innovation and strategy leadership opportunities in Europe/ Asia/ Hong Kong, as well as selected fractional and advisory engagements.
Do you have a Product Challenge or Innovation Challenge?

What I do:
DISCOVERY & PRODUCT STRATEGYAI OPPORTUNITY MAPPINGDESIGN & PROTOTYPINGMVP & GTM STRATEGYCOMMERCIAL MESSAGINGPortfolio
Notable projects & case studies. My services range from design thinking & innovation to design, vibe coding & prototyping & GTM strategies
See the portfolioSafeDrivePod
Direct fintech/insurtech, trust, data, behavioural design and product adoption.
View workHigh Tech CQN Process Innovation
Optimizing the Customer Quality Notifications process by automating and simplifying the intake process, smart triage into the Issue Resolution Process.
View workTasteSelect (Independent Case Study)
Independent Case study based on one of the largest ride hailers in Asia, adding a premium category for an emerging segment.
Looking for test-usersI take on Fractional / Contract Consultancy projects. I am fluent in English, Cantonese & Dutch.
Market Research
Discovery.
UX/ Product Audit.
AI Strategy.
Desgin & Prototype.
Execute.
Measure & Iterate
Product Audit
A focused product audit that identifies your biggest AI and UX opportunities. I will map your end-to-end journey and identify friction points and opportunity areas. Starting from €2500,- / HK$22000,-
Foundation Sprint
This 2 day sprint fortifies your product's value proposition. Extremely useful and impactful if you need to sharpen your value proposition, messaging before starting your GTM efforts Starting from €3000,- / HK$26000,-
Design Sprint
It's not about how fast you can build, but what you build. 5 Day Design Sprint - total lead time: 3 weeks: 1st week: Preparation 2nd week: Design Sprint 3rd week: Review and take action Starting from €18000,- / HK$155000,-
GTM Strategy
Go-to-market strategy for products ready to launch or scale. Positioning, messaging, channel selection and launch planning — tailored to your market. Starting from €5000,- / HK$43000,-
"Jenny's strength in workshop facilitation, joint vision alignment & strategic planning and vision development was a game-changer for our team."
Curious how we
can work together?
Do you have a product proposition you would like to elevate? Let's chat.
Or you can email to: jenny [at] jennykan.com
I'd love to hear from you. And think along.