Global Launch Strategy, AI Email Client
- Title
- Global Launch Strategy, AI Email Client
- Category
- Product Strategy
- Year
- 2025
- Focus
- Market Entry, Launch Prioritisation, Go-to-Market Strategy
- Role
- Product Strategy Leader
An AI-native email client wanted to launch globally. The challenge was deciding where to start.
We developed a market-entry strategy that evaluated 100 markets across four dimensions: market potential, competitive advantage, regulatory friction and execution feasibility. The result was a prioritised launch sequence that balanced ambition with practical readiness.
The work connected product positioning, regional compliance requirements and go-to-market motions into a single actionable plan — so the team could launch with confidence rather than spread themselves thin.
A structured lens on 100 markets.
We built a scoring model that weighed market potential against competitive advantage, regulatory friction and execution feasibility. This turned a vague global ambition into a ranked, debatable launch sequence the leadership team could act on.
Phased rollout, not a big bang.
Instead of launching everywhere at once, we clustered markets into waves. Each wave had a clear objective — learn, prove, scale — and a set of localisation, partnership and compliance moves that had to be ready before go-live.
Positioning that travels.
The product story was designed to work across regions without losing its edge: an AI-native inbox that clears the noise so teams can focus on what matters. Messaging was adapted for enterprise buyers, regulators and end users without diluting the core promise.
Premium Category Layer SuperApp China
New Product Experience and VP for Mobility App.
Strategic Storytelling Workshop Shanghai
In April 2026 I led a workshop in how to land a message with impact & empathy.
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