In this post, I will elaborate a bit more on my way of working.
Over the years I have learnt a lot about creativity, ideation, design thinking, user psychology and I am still learning. Every (design-) challenge always feels new and challenging.
A systematic approach helps you to organize your thoughts and by doing so, expanding the space to blend ratio with intuition. Because in the end, whilst design is a systematic approach, creativity is a deeply intuitive process. It’s exactly in the alchemy of these components where innovation happens.
Design happens in the mind, whilst creativity resides in the unknown. It’s in the alchemy of these components where innovation happens.
This post will be extended with several frameworks I have developed over the years.