Whether we are aware of it or not, our lives are more and more permeated with intelligent technology: either unnoticed (embedded ai) such as our daily digital tools such as Google’s Gmail, LinkedIn or Grammarly, or adjusted (virtual ai) such as chatbots that helps you navigating websites or even become your friend (Replika), or anthropomorphic (robotics), such as Pepper or Care-O-Bot providing care in the health sector (Glikson, 2020).

Digital networks, the conjunction of cloud technology, the advancement of computational power and the emergence of big data spurred the resurgence of AI (Yang, 2019). The trend of AI and big data will continue and become even more prominent, both on a professional and domestic level, and impact business and society (Makridakis, 2017). Despite AI’s omnipresence, permeating multiples domains of our lives, AI remains an ambiguity (Brock & Von Wangenheim, 2019), human trust in AI is contingent (Glikson, 2020) and humans hold certain moral judgements against machines (Hidalgo et al, 2021).

Fascinated by the human perception of AI, I write my thesis on the user-adoption in Artificial Intelligence across sectors in The Netherlands. This is as completion of my Executive Masters in Business Management at the Amsterdam Business School (part of the University of Amsterdam).

My aim is to be able to deliver insights & strategies that accelerate the user-adoption of complex technologies.

Despite AI’s omnipresence, permeating multiples domains of our lives, human trust in AI is contingent and humans hold certain moral judgements against machines.

In a few weeks, I will start with the qualitative research of my paper and will share my findings here as well. A link to the project page will be shared as well.  Are you interested to be a participant of the research? No prior knowledge of AI is needed. Get in touch here.