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Safe Drive Pod

Safe Drive Pod approached Liftov to come up with a solution to optimise its brand- & product story and User Experience of the product.

My role:
Client Liasion
UX Vision
Branding
Tone of voice
Character Design
Art Direction

Product Strategy
To develop a strong brand with a likeable & distinctive brand mascotte to convey a light, upbeat & fun message about safe driving (which can be quite boring).

UX Strategy
Develop a fun to use app, with a humourous brand icon that stimulates positive behaviour. A smooth, frictionless onboarding process & gamified core features to reward positive behaviour.

Case Study Project:
Read case study here.

Website:
Safe Drive Pod

 

  • ClientSafe Drive Pod
  • DateJanuary 30, 2021
  • CategoryDesign Strategy