Safe Drive Pod approached Liftov to come up with a solution to optimise its brand- & product story and User Experience of the product.
Tone of voice
To develop a strong brand with a likeable & distinctive brand mascotte to convey a light, upbeat & fun message about safe driving (which can be quite boring).
Develop a fun to use app, with a humourous brand icon that stimulates positive behaviour. A smooth, frictionless onboarding process & gamified core features to reward positive behaviour.
Case Study Project:
Read case study here.
Safe Drive Pod