Lifestyle Brand

This client approached Liftov to help with an internal cross-department issue. The legal department was facing an influx of duplicate and repeating questions and inquiries from different departments.

I developed a behavioural design framework that tackled the frictions in the communication and developed a strategy that would encourage change adoption.

My role:

  • Consultancy
  • Behavioural design
  • Design Strategy
  • Storytelling
  • Art Direction
  • Pitch deck


  • ClientGlobal Lifestyle Brand (via Liftov)
  • DateMay 1, 2018
  • CategoryDesign Strategy