I am a seasoned Creative Strategist with hands on design skills with 12+ years experience within design & innovation, born and bred in Amsterdam.
What sets me apart is that I can combine strategic thinking with handson design skills, both UX & UI. This enables me to come up with integrated, holistic concepts. Over the years I have accumulated strong concepting-, User Experience & Design skills, as well as experience with Design Thinking methodologies, prototyping, coaching & managing cross-disciplinary teams.
I have successfully helped companies in re-imagining their product experience; ranging from brand strategies to UX strategies, to applying behavioural principles to achieve exponential growth.
I am currently finishing my Executive Master in Business Management (June 2021) and I am writing my thesis on the user adoption of AI, as completion of my Masters.Download my CV